Whether or not lure color makes a difference is always a controversial subject, especially when the conversation revolves around plugs and surf fishing. Ask 10 very good surf fishermen their opinion on the subject and you’re likely to get 10 different explanations of why or why not color matters. I know some very successful surfmen who live by the creed of black plugs at night and white plugs by day, or under a bright moon. Using the experiences of the late Tim Coleman, former editor of The Fisherman Magazine's New England Edition, as an example, I could make a pretty strong case for this philosophy. Tim, after all, had a 67-pound cow and several 50s to his credit from the hallowed shores surrounding Block Island.