Batson has now introduced a new look and feel to some of its reel seats. The new models feature a “soft touch” feel, offering more comfort for the angler while fishing. All soft touch seats are available in the original proven shapes with double wall thickness and the same lightweight design. James Henning from Batson also shows off the pre-assembled form-cored grip and reel seat combos for easy installation on rod blanks for the rod builder to use.