
When international tackle manufacturers convene every summer in Orlando, FL for ICAST, you can expect to find some of the most leading-edge tackle to get unveiled before a hungry American tackle-buying public. But where do tomorrow’s lure designers get their start? For one, they can start with Create-A-Lure, the unique do-it-yourself kit designed to allow kids to create their own personal fishing lures. Winner of the 2025 ICAST award for Best Kids’ Tackle of the show, the Create-A-Lure kits come with all the materials needed with step-by-step instructions on how to go about painting your new lures, priced from $19.99 to $49.99.


