
More than just a blast from the past, the Rhino brand burst onto the scene again at ICAST Show claiming this year’s title as overall Best of Show for the Rhino 30. At 6-1/2-foot, this two-piece Medium Spinning Combo beat out 35 other Best of Category winners this year. Rhino is a resurrected legacy brand by Zebco that traces its roots to an ultra-durable line of rods and reels targeted to everyday anglers. “Winning Best of Show is an incredible honor, and we’re grateful to everyone who believed in what we’re building with Rhino,” said Chris Littau, Vice President of Zebco. We spoke with Chris on the floor of ICAST about these nearly indestructible new Rhino rods, what went into the design, and when you can get your hands on one.


