American Tackle, one of the most decorated brands at trade shows across the world, and Mud Hole Custom Tackle, have been taken over by what is now the industry’s largest supplier of fishing rod components.
The Foundation Outdoor Group has taken over both Mud Hole’s Florida headquarters and American Tackle’s operations in the US, Europe and Asia in a move that it says makes it the largest operator in the world in its sector and enhances its presence in both the direct-to-consumer and business-to-business markets globally.
Tom McNamara, CEO of the Foundation Outdoor Group, said: “We are thrilled to unite the forces of American Tackle and Mud Hole to provide superior service to our customers around the globe. The acquisition not only streamlines the operations, but also enables us to offer a wider range of high-quality brands to both our consumer and business clientele.”
American Tackle picked up the Best in Show awards at ICAST – the world’s largest fishing tackle trade show – and EFTTEX, its European counterpart, earlier this year to add to its 13 other trade accolades. Mud Hole Custom Tackle is recognized as the leader in the field of custom rod building and tackle crafting supplies worldwide.
