Mercury Falling as Bombardier Switches Focus - The Fisherman

Mercury Falling as Bombardier Switches Focus

Bombardier Recreational Products, Inc. (BRP) of Quebec announced on May 27 it has re-oriented its marine business by focusing on the growth of its boat brands with new technology and innovative marine products. “We will discontinue production of Evinrude E-TEC and E-TEC G2 outboard engines,” the company said in its official announcement, adding “Our Sturtevant, WI, facility, will be repurposed for new projects to pursue our plan to provide consumers with an unparalleled experience on the water.”

“We remain committed to our Buy, Build, Transform Marine strategy which has been underway since 2018 with the acquisition of Alumacraft and Manitou boat companies in the U.S., followed by the acquisition of Australian boat manufacturer Telwater in 2019.”

“Our outboard engines business has been greatly impacted by COVID-19, obliging us to discontinue production of our outboard motors immediately. This business segment had already been facing some challenges and the impact from the current context has forced our hand,” said José Boisjoli, President and CEO of BRP.

“We will concentrate our efforts on new and innovative technologies and on the development of our boat companies, where we continue to see a lot of potential to transform the on-water experience for consumers,” he added.

Discontinuing outboard engine business and signing an agreement with Mercury Marine

Following our decision to discontinue E-TEC and E-TEC G2 outboard engines, we have signed an agreement with market leader Mercury Marine to support boat packages and continue to supply outboard engines to our boat brands.

BRP said it will continue to supply customers and dealer network service parts and will honor manufacturer limited warranties, plus offer select programs to manage inventory. These decisions will impact 650 employees globally.  The company stated that with this announcement, BRP will be positioned to expand its presence in the pontoon and aluminum fishing markets through technologically advanced solutions.

BRP will consolidate Alumacraft operations from two sites to one. All Alumacraft operations will be transferred to St Peter, MN and their site in Arkadelphia, AR will be permanently closed.

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