According to the National Marine Manufacturers Association (NMMA), U.S. recreational marine retail spending totaled $54 billion in 2025, reflecting the broad economic impact of recreational boating across sales of boats, engines, trailers, accessories and related spending categories.
Total marine retail expenditures includes spending on new and pre-owned boats, outboard engines, trailers, aftermarket accessories, as well as boat use spending, including fuel, financing, insurance, docking, and maintenance. The aftermarket accessories category remained flat at $12.1 billion.
New boats accounted for 20.3% of total boat unit sales in 2025 and pre-owned boats accounted for 79.7% of total boat unit sales. Outboard boats led the new segment with 12.4% of all boats sold, followed by personal watercraft at 5.9%.
The report also examines spending across major product categories and highlights regional trends throughout the U.S. market. Florida continued to lead the nation in recreational marine spending, while Texas, Michigan, North Carolina and New York ranked among the top five markets.
The U.S. Recreational Boating Statistical Abstract is a comprehensive summary of statistics on the recreational boating industry in the U.S., providing a universal data source with a historical look at many industry segments and detailed trends analysis. Learn more about NMMA at www.nmma.org.
