The new IMX-PRO series from G-Loomis blends hi-tech materials with innovative design, yielding blanks that are up to 15% lighter without sacrificing strength. “This is filling a huge gap for us between GCX and NRX plus,” says John Irwin from G-Loomis on the floor of ICAST ’25, describing how this beautiful new (sea foam green) is geared towards plugging and jigging light plastics, available now in multiple size and styles (casting and spinning).  Whether chasing trophy bass with the technique-specific IMX-PRO BASS series, tossing plugs at record-size Northeast stripers with IMX-PRO BLUE, or targeting species below the hard water with IMX-PRO ICE, G. Loomis designed the IMX-PRO series to enhance an angler’s natural ability on the water.