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Tsunami soft baits appeal to a wide cross-section of anglers, from surf casters and jetty jockeys, to back bay and inlet specialists.

The Lamiglas Excel rod series delivers the knockout punch anglers need when dealing with powerful gamefish in both freshwater and saltwater environments.

Need to wrestle your fish up from "The Deep"? This electric power assist real from Diawa will get the job done.

Using flat-line clips optimizes your chances with offshore big game. These new suction cup clips attach to the transom or engine cover so you can troll bigger spreads with fewer tangles.

This fifth generation of Spinfisher Reels pins sealed reels to affordable prices. The Fisherman‘s Fred Golofaro, and Mike Rice, Senior Product Manager for Penn Reels, reveal the key features.

The pairing of Oozzie Jigs with BioEdge potions is a fish-catching marriage of two products made in angling heaven.
 

Think of Costa’s new Galveston, Rockport and Seadrift styles as rimless sunglasses on steroids. They provide sleek and sporty full eye coverage, a light-weight fit and uncompromising durability.

The Gibbs lure family is legendary for such proven performers as the Darter, Needlefish, Pencil Popper and original Danny Plug. Their new Wave Walker should be another winner.