Robert Healey, Sr. – who cofounded the Viking Yacht Company with his brother Bill back in 1964 -passed away on December 9, 2021. He was 92.
A graduate of Camden Catholic High School, St. Joseph’s University, and the University of Pennsylvania, where he obtained his law degree, Bob would spend 25 years dedicated to the field of law before he and Bill turned Viking into the #1 sportfishing yacht manufacturer in the world.
With Bill handling the boat manufacturing end, brother Bob steadfastly kept up on the business side of the equation. As Viking’s Chairman of the Board for 57 years, Healey, Sr. diversified their financial interests into multi-family, industrial and commercial real estate, oil and gas exploration and development. He would go on to receive numerous awards for his many achievements, including induction into the NJ Marine Trades Association Hall of Fame, as well as the National Marine Manufacturers Association Hall of Fame.
When the Healey brothers bought Peterson-Viking Builders, it was a small, struggling New Jersey builder of 37-foot, wooden sportfishing boats. The first all-fiberglass Viking, the 33′ Convertible, wouldn’t roll off the New Gretna, NJ line until 1971. But on their nearly six-decade journey towards becoming number one in the sportfishing game, Healey, Sr. also channeled his financial success into philanthropic interests, which included building schools in impoverished areas of Mexico, and providing housing, medical assistance, education, food and clean water to the people of war-torn Sierra Leone through the Healey International Relief Foundation.
Together with his wife Ellen, he also founded the Gleneayre Equestrian Program, which uses the unique connection between horses and people to support learning, growth, and healing to help support at-risk youth.
“My father was a true leader, and his vision will always guide us,” said his son, Robert Healey, Jr. who added “He believed that the people around him – his family, friends and employees – lifted him to success and it was his obligation to leave the world a better place.”
No Is Not An Answer
I was executive editor of The Fisherman Magazine in late 2008 when Mr. Healey called me on the phone to pitch me an idea. “Mr. Healey” is the only way I felt able to address him then, as I do today. It’s probably important to understand that my honor and respect for the Healey family came at an early age. My grandfather, James Becotte of Ocean City, had run boats for Post Marine in Mays Landing, and he would occasionally take me for tours of some of the local manufacturing facilities; our visit to the Viking facility in the 1970s somehow stuck out vividly in my memory.
So while working out of our Shirley, NY headquarters for just 2 short years, I was a bit surprised when Mr. Healey asked me over the phone to take the reins as managing director of the Recreational Fishing Alliance (RFA). I politely declined, to which he responded rather emphatically that I should personally visit him and his son Bob, Jr. at the Healey’s horse farm. To paraphrase, “Nobody says no to me on the phone, you come out and here and tell me in person.” As I was beginning to learn, Mr. Healey was not the type of man to take “no” or “not” as an answer.
In the 1950s, the Healey brothers acquired and developed the Bass River Marina in New Gretna before buying Peterson-Viking in the 1960s. After renaming the company to Viking Yachts, the Healey’s moved the boat manufacturing facility to their property adjoining the marina. But as business began to occupy so much of their time, they sold off the marina to focus attention on Viking; Bob, Sr. the moneyman and Chief Executive, while Bill focused on the essentials of boat building.
Viking Yachts would go on to become what they are today, but not without one incredibly large obstacle that threatened to destroy everything. In November 1991, President George H.W. Bush signed off on a luxury tax aimed at reducing the federal budget deficit (despite that “read my lips” moment on the campaign trail). The 10% luxury tax was levied on watches, jewelry, expensive furs, private jets, expensive cars, and yes, boats and yachts too. While some Americans might see a tax on the rich as a worthy investment in the middle class, it would turn out to have many different results. As noted in a 1993 Baltimore Sun article, the Luxury Tax would cost billions of dollars in lost boat sales and tens of thousands of lost jobs between 1990 and 1993. Many boat manufacturers went belly up during this period, and Viking itself was forced to lay off all but 65 of its 1,500 boatbuilders.
As I said, Mr. Healey never responded well to no’s and not’s, and he was instrumental in spearheading a national, grassroots campaign to fight the tax. Mr. Healey took the industry lead, organized busloads of out-of-work boatbuilders to converge on Capitol Hill for demonstrations, and set fire to a boat on a barge in Narragansett Bay as a highly effective symbol of protest. He would continue to work with Rep. William Hughes of New Jersey’s second congressional district to help secure votes in Congress, and by August of 1993, President Bill Clinton officially signed the repeal of the “luxury tax” while citing an overwhelming loss of American jobs.
“My uncle’s efforts to repeal the Federal Luxury Tax on yachts will never be forgotten,” said Bill’s son and Viking Yachts President and CEO Pat Healey. “He saved not only Viking but the entire marine industry. He was the catalyst and leader, and he wouldn’t take ‘no’ for an answer.”
With his brother’s help, Mr. Healey privately funded the company out of his own savings, allowing Viking to tool up new models during the early 90s downturn. While sales from 1991 until 1993 were dismal to say the least, the Healey’s decision to remain open allowed the company to tool up for new models, which helped the company leapfrog competition in the mid-1990s. Once the Luxury Tax was finally repealed, Viking Yachts fired out of the gate, taking over the position of #1 sportfishing yacht manufacturer.
“He was a brilliant lawyer and savvy businessman who was able to convince the politicians in Washington that this was very much a jobs issue,” his nephew Pat said, adding “It was a great victory for our family-owned-and-operated boatbuilding company, the people of New Jersey and everyone in the marine industry.”
Thus it was sometime around Christmas of 2008 – not long after the passing of my grandmother Becotte – when I sat down personally with Mr. Healey and his son Bob, Jr. at their Gleneayre farm to discuss the RFA position offered by phone; the one which I’d already turned down. After trying the “no” route several more times during our meeting, I eventually agreed to give notice to The Fisherman in early January; I would spend the next 6 years at RFA working not far from the Viking facility in New Gretna.
The Politics Of Fishing
In the years that immediately followed the luxury tax repeal, Mr. Healey began to focus on the political solutions to problems plaguing the recreational fishing and boating industry. In 1996, he and former New Jersey charter boat captain Jimmy Donofrio helped establish RFA as a 501(C)(4) nonprofit political action organization to promote sustainable fisheries and a healthy marine environment. Over the past 25 years, Viking has contributed well over $1 million to the RFA efforts.
“I got to spend a lot of time with Bob driving to DC meeting with House and Senate members, and I was always amazed by his instinctive ability to analyze a situation and read people,” Donofrio said of Mr. Healey. “He was a brilliant leader and a mentor for me. He always told me just keep moving forward and get it done. I am happy he had a full life and I was glad to have some part in it over 25 years. Love you Bob,” Donofrio added.
Of Donofrio, Mr. Healey leaned towards me across his desk during that sit-down at the family farm in 2008, and in deadpan expression said “You see, Jimmy Donofrio is like nuclear energy, control it and you can power the world.” As he spoke, he brought his hands together with fingers entwined, before suddenly breaking his hands apart and saying “but if you can’t keep it under control, you could destroy the entire planet.”
It was a strange way to hammer the deal into place. Those who know Donofrio will no doubt appreciate the analogy. But those two men have very much been like father and son, loyal as the day is long, and patriots to the cause. The fact that Mr. Healey passed away just weeks before Donofrio’s official retirement from the RFA was perhaps more poignant than coincidental; both representing devastating losses to the fishing community as a whole.
Some cynics I’ve met over the years could never be convinced that Bob and Bill Healey cared much for the little guy, blindly viewing them simply as wealthy boatbuilders who only cared about their big boat customers. But as Mr. Healey would often explain to me, hardworking folks who make a modest living today strive for success in the future; a young plumber’s apprentice for example, working a 60-hour workweek so that he can climb aboard a skiff for a weekend of fluking, might someday step away from his own plumbing and supply company for a few hours each week to tool around in his 55′ Viking convertible called Pipe Dreams.
So as much as the Healey family has remained committed to a personal mantra “to build a better boat every day,” they also dedicated their personal and professional lives to looking out for everyone else in the recreational fishing and boating community, navigating some often treacherous political waters. As the saying goes, “a rising tide floats all boats.”
“My father always said, ‘We’ve worked hard to get to the top of the mountain, we’re enjoying the view and we’re not going to give it up,'” said Bob Jr. who is now co-chairman of the Viking Group which manages Viking Yachts, Viking Investments, Viking Associates, Viking Residential and Viking Developers. In fact, in following with his father’s belief in finding political solutions to solve problems, the younger Healey recently tossed his hat into the political ring in announcing his bid for Congress in 2022 running against Rep. Andy Kim in New Jersey’s third congressional district.
“The reason those boats are of such good quality is because we’ve got a 57-year history of having really great people that work alongside us,” Healey, Jr. was recently quoted as saying at NewJerseyGlobe.com, adding “We’re talking about 57 years of people who have been able to buy a house based on working for our company.”
“Some of them are immigrants. Some of them were born and raised here. Some of their families go back 300 years in places like Ocean County and Atlantic County… they’re all really good people,” Healey, Jr. told NewJerseyGlobe.com.
The Healeys repurchased Bass River Marina again in 2002, reopening it as the Viking Yachting Center. Along with the Viking Yacht Company, the marina complex also includes Breeze’s Bar and Grill on the Bass River along with a fuel dock. In 2016, Viking also purchased the Ocean Yacht facility in Egg Harbor City – roughly 9 miles from the New Gretna facility – where Viking Mullica builds the new line of Valhalla Boatworks center consoles from 33 to 46 feet.
All together both South Jersey facilities employ roughly 1,100 good people.
Perrine, Leek, Cavileer, Hankins, Henriques, Hunt, Post, Olsen, Peterson; the list of family names in New Jersey boatbuilding history is a long one, dating back to colonial times. And while Viking may be the brand best known around the globe today, it’s the Healey name that will carry along with the other legends of New Jersey’s rich seafaring lineage.
Fair winds and following seas Mr. Healey.
