Guy Harvey has always been at the forefront of marine conservation and while not new this ICAST, their Threadcycled technology continues to lead the way with their “no waste” motto. The man-made fiber is a 50/50 mix of plastics and fiber scraps; about six to eight water bottles go into each shirt. According to Guy himself “it turns waste wearable” with of course a percentage of the proceeds going back into a conservation fund. The popular line has new designs available with new women’s dresses too. Guy Harvey himself elaborates on the technology along with some of his other conservation projects going on right now.