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PENN’s Mike Rice shows off the Philly-made “International” and the new for fall of 2017 Conflict II, a Fisherman exclusive in our New Product Showcase sponsored by Trophy Tackle.

The ALC Mag Surf Reel by Okuma delivers exceptional distance in a reel an angler can easily cast for extended periods of time in the surf and it’s delivered at an affordable price.

Salt Life’s product line includes T-shirts, board shorts, hats, shoes, etc., but the one “must have” item for every angler is a good pair of polarized sunglasses – and Salt Life delivers. Salt Life offers literally dozens of styles of sunglasses, in different colors and lenses for both male and female anglers.

I got some firsthand experience with one of the latest 100% Truth reels to hit the market earlier this season, the mighty mite SS (Small Star), which is sure to change your mind about star drags versus lever drags for high speed, big fish and coastal jigging applications.

The beauty of the proven bucktail jig is that it is almost equally as effective at catching targeted gamefish species from the surface, at mid depths and down to the bottom. Peace Token’s new patent-pending Fishfinder Bucktail Jig is a totally new spin on this time-honored favorite.

Cuda brand snips, pliers and wire cutters have been making a big splash over the past few seasons, with more innovative products being introduced in the coming months. The Cuda brand was designed with the strength, power and agility of the Barracuda.

MadBite is the fishing tools, electronics and accessory division of Eposeidon, Inc. and features an ever-growing array of must-have fishing tools at an affordable price.

The folks from Tsunami, whose parent company is Bimini Bay, continue to turn out tackle that provides exceptional value for a reasonable price.