The Fisherman staff offers a glimpse at our wish list this holiday season. 

As hard as it may be to believe, the holiday season is upon us, with Hanukkah running from December 14 through December 22, followed by Christmas Day on December 25.

We’re a somewhat diverse group here at The Fisherman, with many of celebrating both holidays while also sneaking in as many fishing trips as possible before the real holiday crunch arrives.  And in terms of where we fish, how we fish, and how long we’ve fished (read: some of us are old), there’s also a lot diversity in our personal “wish lists” for the holidays too!

Earlier this fall, New England edition editor Dave Anderson, Long Island’s Matt Broderick, New Jersey’s Jim Hutchinson Jr., and media coordinator Jenni Ackerman, all sat down together with owner/publisher Mike Caruso to compare holiday notes, and we uncovered quite the assortment of fishing-related gifts for the season of giving.  From stocking stuffers to those gifts that need a little bit more wrapping paper, the final group “wish list” that our team assembled this season is pretty thorough in terms of the hottest gear from trusted manufacturers that you’ll find this season at your favorite tackle shops throughout the region.

From hooks and lines, to soft baits and plugs, rod and reel combos, even high-tech gadgetry that’s worth a second look, our family is thrilled to present our annual Holiday Gift Guide for 2025, offering up something from every price point for every family and friend on your shopping list this holiday season.  Dog ear your favorite pages and leave this edition laying out in plain view at home.  Or do what some of us do and circle favorites with a Sharpie, tear out the respective pages and hang ‘em on throughout the house as a casual reminder this holiday season.

HOOKS/TERMINAL TACKLE

MUSTAD RUTHLESS INLINE

Striped bass conservation is clearly a huge issue going into 2026, and anglers can do their part to improve upon the rate of healthy releases by swapping factory-installed trebles with Ruthless Inline hooks from Mustad. Available in both Ultrapoint (4.3) and Alphapoint (4.8), all Mustad hooks are mechanically sharpened for durability and strength, but the new Ultra Nor line in the green package features a groove within the hook’s forging which increases the hook’s strength by about 20%, ideal for catching, and perhaps releasing, larger fish.  Depending on the size of the plugs you’re modifying Ultra Nor Ruthless Inline hooks in the brown and green cardboard package come in sizes 1/0 to 6/0 from $6.49 a pack.

mustad-fishing.com

EAGLE CLAW TROKAR ASSIST HOOK

Over 100 years of innovation, Eagle Claw continues to have angler’s “hooked” on their product. Vertical jigging has been upgraded from snaggy trebles on jigs to the Trokar series of assist hooks. Eagle Claw’s Trokar Assist Hooks are surgically sharpened, ready to stick right out of the package, and with the triple-sided Trokar Cutting Point, anglers are equipped with extreme sharpness that help seal the deal on hooksets.  Available in sizes 1/0, 3/0, 5/0 and 7/0 starting at $11.99 a pack, the platinum black finished hooks and super tough Kevlar Cord assist line will help increase your hook-up and landing ratio on a range of saltwater gamefish from black sea bass to yellowfin tuna.

eagleclaw.com

BKK HARPAX OFFSHORE JIGHEADS

When offshore monsters are the target, the Harpax Offshore from BKK is built to answer the call. The ultra-heavy-duty jigheads feature 4x wire construction and an inward-pointing needle point designed to hold fast against offshore species. A bright-tin coating fights corrosion in the salt. Strategic dual eyelets give you rigging flexibility—one bottom loop for adding stingers or teaser blades, and one forward tie-in for deep-water drops. A molded bait keeper grips soft plastics tightly for confident presentation. Available in sizes from 5/0 up to 9/0 with weights ranging from 1/2 to 4 ounces. Prices range from $8.99 to $14.99

bkkhooks.com

GAMAKATSU MAGIC EYE PLUGGIN’ HOOK

Finding the right replacement hook for your favorite lure just got easier with Gamakatsu’s new Magic Eye Pluggin Hook HD, the perfect choice when looking for a heavy-duty hook to replace the factory treble hooks. The Magic Eye’s beveled hook eye makes it easier to slide it on the split ring without needing special pliers or tools. Using two single point hooks versus treble hooks will increase hookup ratios and make it much easier to release the fish. Simply attach to your lure with the hook points opposed and get ready to battle.  Available in sizes 10/0, 11/0 and 12/0 starting at around $9 a package, a great stocking stuffer for winter projects in the name of conservation.

gamakatsu.com

VMC B-LOK 7385LK TOURNAMENT CIRCLE

Engineered for serious anglers targeting striped bass, the B-Lok Tournament Circle features a non-offset circle design that secures the hook in the corner of the mouth—ideal for catch-and-release scenarios. Built from vanadium steel and rated 1X strong, it incorporates a B-Lok dual-fluorocarbon bait-stop system to keep live or chunk baits locked in place. Available in sizes 5/0, 6/0, 7/0, 8/0 and 9/0, it covers everything from chunk baits to big live menhaden. A must-have for bait fishermen. Available in regular (5 or 6 hooks) and bulk packs (50 hooks) from $8.49 to $70.99.

rapala.com

OWNER DANCING STINGERS

Attach the Dancing Stingers to the eye of your jig and dramatically boost your hookup rate — the flexible Technora loop prevents fish from leveraging the hook or jig once they bite. Paired with ultra-durable, flashy Titanium Gold Finish Super Needle Point hooks, these stingers deliver razor-sharp penetration right where it counts. Available in Standard, Wire, Monster, Sabiki and Treble models, sizes range from 1/0 to 11/0. Price spans $11.00 to $15.50, depending on model and size.

ownerhooks.com

REELS

TSUNAMI SHIELD II

Tsunami’s Shield II Spinning Reel is engineered for peak performance and durability in both saltwater and fresh. An all-metal body and watertight design with 12 internal seals allows the Shield II to stand up to the harshest conditions, with a sealed CF3 drag system for consistent, waterproof drag pressure.  Available in sizes 2500 to 4000 with lightweight graphite rotor and a digitally optimized A-Drive aluminum main gear, with larger 5000 to 8000 sizes outfitted with a rugged aluminum rotor and a B-Drive aluminum brass main gear.  For a limited time this holiday season, any order with a Shield II Spinning Reel gets a pair of 6.5” Tsunami Pro HD Aluminum Pliers.  Prices start at $160.

tsunamifishing.com

PENN SLAMMER IV SPINNING REEL

The Penn Slammer IV is packed with more features than ever before. Including the proven IPX6 sealed body and spool to protect the reel components against heavy spray, driving rain, and rough ocean conditions.  The newly redesigned Slammer drag system is not only be better sealed, but it also offers a wider range of usable drag, all while including more bearings for extra smoothness. Adding all new brass CNC gear technology, 8+1 stainless steel bearing system and Hydrophobic Line Roller Bearing has made the Slammer IV the ultimate workhorse spinning reel in the Northeast.  In eight sizes from 2500 to 10500 and priced from $309.95 to $469.95.

pennfishing.com

QUANTUM CABO

When saltwater toughness meets precision engineering, the Cabo delivers. Built on a rigid aluminum frame and side plate, this reel is fully-sealed with Quantum’s Sealoq-8 system (13–15 seals depending on size) and tested to IPX8 waterproof standards for reliable performance in the surf, bay or open-water conditions. Inside you’ll find GearTEQ machined gearing for silky-smooth retrieves, a CFX200 carbon-fiber drag for steady, ample stopping power and Casteq slow oscillation for superior braid lay—perfect for the demands of striped bass or tuna from the Northeast coast. Expect class-leading durability and smart design from $249.99 to $299.99.

quantumfishing.com

SHIMANO TALICA 50II

Touted as the pinnacle of the compact, two-speed, lever drag market, the Talica was designed from the reel-foot up, to harness the power of super braids and put it in the hands of big game fishermen. The Talica is smooth to cast, quick to retrieve (3.6:1), and delivers that low-gear cranking power (1.7:1) that can conquer any trophy. This year they rolled out the 50 size, capable of tackling your offshore dreams from school bluefin to tilefish. With a max drag of 60 pounds, holding 1,120 yards of 80-pound test, the Talica 50II will put visions of sugar plums in the head of the offshore angler on your list, retail is $1259.

fish.shimano.com

OKUMA TESORO LEVER DRAG JIGGING

Known as the Tesoro LDJ, this mid-gear, lever drag jigging reel was made with the hardcore saltwater angler in mind; they demand power, control and durability and you’ll get that with the Tesoro. Built on a one-piece 6061-T6 aluminum frame with forged side plates, this reel stands firm in the face of big fish. Perfect for slow-pitch jigging and vertical applications, you’ll find it is smooth and fluid, even under extreme up-and-down pressure. When you combine that with Okuma’s Carbonite Dual Force Drag System, (46 pounds of max drag), you have a winner! The Tesoro is optimized for the salt, with stainless gearing and bearings, and a big comfy power handle. MSRP $449.

okumafishingusa.com

VAN STAAL VSB50BX2

Compact, powerful and ready for the surf or boat, the Van Staal VSB50BX2 brings the same bombproof construction the brand is known for in a smaller, lightweight frame. Machined from solid aluminum with a fully-sealed drag and titanium main shaft, the 50 is ideal for the angler who wants the reliability of a Van Staal without the bulk (12.8 ounces). Whether tossing bucktails or battling fish in heavy current, its smooth retrieve and flawless waterproofing keep you fishing through any conditions. MSRP is $1,059.95

vanstaal.com

DAIWA SALTIGA BIG GAME

For anglers targeting new personal bests, Daiwa’s new 25Saltiga big-game spinning reel – available in sizes 8000 to 25000, starting at $1,099.99 – is built tough to take on the largest gamefish, from jumbo stripers to giant tuna. The 18000, 20000, and 25000-sizes boasts Daiwa’s  progressed DRD (dura roller drag) system, marking the first major improvement in drag systems in decades; made of metal rather than carbon fiber with eight metal rollers on one metal plate, it generates far less heat under extreme pressure to capably tackle blistering tuna runs.  Daiwa’s new Powerdrive design provides a larger and thicker drive gear, while the 25Saltiga’s G1 Duralumin Tough Digigear is 10% larger and 6% thicker than previous models, resulting in Daiwa’s strongest gearing ever.

daiwa.com

ACCURATE ASCENDER

Accurate is known for making quality reels that you can count on and their Ascender series seeks to take that reputation and commitment to quality and make it available to an even broader audience. The Ascender is built on a lightweight and rigid frame with a ‘no frills’ approach to getting the job done; the reel is simple and easy to use. The star drag offers reliable adjustment and the Accurate construction gives you the confidence to take on any beast. Perhaps the part anglers will love most is the price, you’re getting a reliable reel with an ironclad reputation for $310.

accuratefishing.com

RODS

FENWICK EAGLE INSHORE RODS

New to the market this fall are the Fenwick Eagle Inshore Spinning Rods are well-priced from $109.95 to $119.95 and crafted from a proprietary 24/30 ton graphite blend for unmatched sensitivity, crisp action, and lasting durability. Redesigned from top to bottom, these rods feature soft-touch reel seats for direct blank contact, tailored foregrips for enhanced feel, and stainless-steel guides with zirconia inserts for smooth performance. With classic Fenwick actions alongside new technique-specific designs, the Eagle Inshore delivers next-level performance backed by a Limited Lifetime Warranty.

fenwickfishing.com

ST. CROIX ROGUE V BOAT

Built for nearshore saltwater action, the St. Croix Rogue V Boat Rod delivers strength, balance, and comfort at a great value. Its matrix composite blank provides the ideal mix of durability and lightness, while stainless-steel guides with Alconite rings keep lines running smooth under pressure. A nylon reel seat with stainless locking hardware secures your setup, and premium EVA grips with a non-marking rubber gimbal ensure comfort and control when battling fish at the rail. Available in multiple powers and actions from 6 feet, 9 inches to 7 feet, 3 inches. MSRP $220–$250.

stcroixrods.com

G. LOOMIS IMX PRO STEELHEAD

Making runs upstate for steelhead has become a rite of passage among Northeast hardcore anglers, and whether you’re headed to Niagara or the “SR” you want to have the right tool for the job. G. Loomis is known for making the perfect tool. There are six rods in the series made to throw lures ranging from 1/4 to 1-1/2 ounces, so you can float beads or sling sacks with ease. With these sticks being two-piece, they travel well and store easily too. The rods feature Alconite guides, Fuji seats and are ‘hand rolled’ in the good ol’ USA. Retail ranges from $445 to $535.

gloomis.com

BULL BAY SNIPER ELITE

If the angler in your life is looking for a versatile inshore rod with upgrades galore, you’ll find it in the Bull Bay Sniper Elite series. From slinging unweighted soft plastics for stripers, to bouncing light jigs for fluke, you’ll find the rod for the job right here. These rods are built on 100% carbon fiber blanks offering next-level sensitivity and durability with additional ‘strategic layering’ in key points to increase the overall power of the rod. The rods come with ultralight carbon reels seats, Ti-Forged guides, and they’re designed and built down in Lakeland Florida. The Sniper Elites retail for $299.

bullbayrods.com

TOADFISH STOWAWAY INSHORE TRAVEL ROD

For the angler on your list preparing for winter travel, the Stowaway Carbon Elite II Travel Rod from Toadfish is the only interchangeable rod system on the market allowing anglers to mix and match pieces to create four different rods in one travel tube. Each three-piece rod comes with five interchangeable sections, one handle, two mid-sections, and two tip-sections. Whether dropping 1/8-ounce artificials in front of tailing redfish or plugging a Northeast jetty for stripers, you’ll always have the right setup on hand. The rod packs into a cloth roll-up pouch that tucks neatly into a carbon fiber travel tube, and fits in the overhead bin.  Normally starts at $248, priced for the holidays at $198.

toadfish.com

CENTURY PROTOGGER

The ProTogger is a rig fishing rod special to the tog fisherman’s heart. The latest in Century’s nearshore lineup, the ProTogger has been put through the ringer as a proven rod battling big blackfish, including a New Jersey state record!  The ProTogger’s lightweight blank has an extra fast action and taper enabling an angler to lift fish without pulling the hook and a sensitive enough tip to feel even the finickiest of bottom bites. Century uses all high-quality components so you be assured of many cold tog seasons to come. The ProTogger is a one-piece blank at 7 feet, 10 inches rated for up to 8 ounces in lure weight with a line weight of 20 to 40 pounds, priced at $618.50.

centuryrods.com

LAMIGLAS SI SALMON & STEELHEAD SERIES

This rod series is built for your next trip up to Salmon River, designed to handle any style of fishing while looking the part cosmetically too. Handcrafted in Washington promoting true American craftsmanship for anglers by anglers, the SI Salmon & Steelhead Rod Series are designed to provide maximum sensitivity without sacrificing power, reducing fatigue and increasing unshakeable control during the fight. Starting at $480, this Lami series is ideal for detecting the subtlest takes in challenging conditions while float fishing, drift fishing, and or running hardware. Each blank has been paired with a Fuji SK2 reel seat with a custom-shaped handle, designed for exceptional balance and a direct connection to the blank, making it a very eye-catching and fish-catching rod.

lamiglas.com

ODM D.N.A INSHORE ROD

It’s the classic surf rod from ODM reengineered for the inshore grounds. Coming in seven different rod types in both spinning and conventional, the D.N.A Inshore rod series is a heavy hitter when it comes to every inshore species from bottom fishing to topwater. Built with a sensitive tip to feel bites and backed with a heavy backbone, this rod can bring the battle to the side of the boat and over the rail with ease. A “murdered-out” build with red washers custom made with the namesake and company, red highlights throughout, custom grips and a seek design presents a very appealing display any boat fisherman should add to their arsenal. Priced from $224.99 to $256.99.

odmrods.com

DAIWA BLACKLINE XT SURF RODS

For surf fishing situations up and down the East Coast from the Outer Banks and the Jersey Shore, to Montauk and Cape Cod, Daiwa recently expanded its Blackline striper/surf rod series with the new budget-conscious Blackline XT surf rods. Now available at tackle shops catering to surfcasters, the Blackline XT lineup includes seven two-piece spinning rods ranging in size from 9 to 11 feet in a mix of medium to extra-heavy powers, each constructed with Daiwa’s exclusive V-Joint technology so they flex and fight like single piece rods. Exceeding expectations and not the anglers’ budget, the Blackline XT surf rods retail for $299.99, and are backed by Daiwa’s 5-year limited warranty.

daiwa.com

PENN BATTLE IV SPIN COMBO

Can’t decide on whether or not to give a rod or a reel?  How about both? The newly upgraded PENN Battle IV Spinning combo is a great choice for the angler who prioritizes durability and versatility at an affordable price.  The newly introduced PENN Battle IV reel showcases the all-new Hydro Armour System which better protects the reel from saltwater intrusion and corrosion, increasing its durability and overall performance. The Battle IV combo features a graphite blank rod designed for sensitivity and strength along with PENN’s dura-guides for long-lasting reliability and years of fish catching ability.  MSRP runs from $179.99 to $219.99

pennfishing.com

LINES & LEADER

YO-ZURI SUPERBRAID 9

Engineered for ultimate strength and smoothness, Superbraid 9 features eight PE strands wrapped around a dense core for superb abrasion resistance and shock absorption. Available in breaking strengths from 8 to 100 pounds and in spool sizes from 150 to 3,000 yards, this Japanese-made braid is ideal for high-current drifts, slick water throws and serious gamefish tactics. The round, compact structure enhances casting distance and sensitivity, reducing drag and giving you a tighter connection to the bite. Whether you’re working tight seams or ripping through rips, Superbraid 9 delivers premium performance. The 150-yard spools start at $19.99.

yo-zuri.com

BERKLEY FORWARD BRAID

Berkley Forward Braid is a high-performance braid is designed with forward-facing sonar (FFS) applications in mind. The unique forward-weighted construction enhances casting accuracy and distance, making it ideal for targeting specific spots with precision when using FFS technology. The line’s low-stretch properties improve sensitivity for detecting even the slightest bites, essential when fishing with FFS to identify fish movements and structure. With optimal sink rate and durability, Berkley Forward Braid resists fraying and provides the control needed for both deep and shallow water techniques. Available in Lo-Vis Green, Crystal, and Flame Green, it’s offered in 150-yard (4 to 17 pound) and 1,500-yard spools (8 to 17 pound) from $29.99 to $299.99.

berkley-fishing.com

SEAGUAR GOLD LABEL FLUOROCARBON

Seaguar Gold Label is one of the very best fluorocarbons on the market today, with the thinnest leader made from two 100% fluorocarbon resins that creates a leader with smaller diameters with exceptional knot and tensile strength.  So forget about the struggle of leader memory when it comes to cinching knots! Thin but strong, Gold Label has unparalleled abrasion resistance with a smooth pristine finish making knot tying easy even in the toughest of fishing situations. The best bang for your buck, Gold Label Fluorocarbon Leader ranges from 2-pound test all the way to 80-pound, from $19.95 to $114, accommodating every type of angler and built to dominate any body of water.

seaguar.com

PLINE ENDURX BRAID

PLine comes at us this year with their ‘zero fade braid’, EndurX. This line has all the benefits we love about braid; high strength to diameter, a tight eight-carrier weave, zero stretch sensitivity and a silky smooth surface that seems to run forever on the cast. But this braid never fades, that color just lasts and lasts. This is due to the fact that the raw material is dyed prior to being braided, they’re so confident in it that they back it up with a lifetime guarantee against fading! It comes in sizes ranging from 10- to 80-pound test in spools ranging from 150 to 2,500 yards.

pline.com

POWERPRO MAX-8

If you liked MaxCuatro, you’ll love Max-8. This eight-carrier line is wound tighter, resulting in a 25% smaller diameter! Reducing friction on the cast and line drag in the water. Max-8 utilizes PowerPro’s Enhanced Body Technology which means, that each fiber has been infused with resin, yielding a rounder, smoother and more durable finished product. This line will excel in many situations, but it was designed for offshore casting and vertical jigging applications, it’s even offered in a metered four-color version! Max 8 comes in sizes ranging from 30- to 100-pound test.

powerpro.com

LURES

FISHBITES FIGHT CLUB 5-INCH MULLET

A new secret Fishbites Fight Club lure was just unveiled, the new 5-inch Mullet.  This larger profile soft paddletail was made with big fish in mind and uses the patented Fishbites Hydrogel technology for improved durability and better scent release.  After 25 years, the Fishbites product line-up continues to evolve – from the original EZ Baits and Bag O’ Worms to the Fight Club Dirty Boxer Curly Tails and 6-inch Grubs. The curly tails and grubs have been proven fluke and sea bass killers all along the Atlantic Coast, expect the Fishbites Fight Club 5-inch Mullet on a jighead or bucktail to be another proven winner.  Available in three colors, three to a package, $7.49.

fishbites.com

YO-ZURI MAG PENCIL

Built for distance, power, and explosive topwater strikes, the Yo-Zuri Mag Pencil is a favorite among surfcasters and boat anglers alike. Its magnetic weight transfer system fires casts far beyond standard plugs, even into stiff headwinds, while the pencil-style body and cupped face create a lively walk-the-dog action that draws savage hits from stripers, bluefish, and tuna. The lure comes in at 8 inches in length and 3-1/3 ounces in weight. Through-wire construction, 4X strong hardware, and a tough resin body make it battle-ready for any saltwater predator. When you need a plug that reaches the fish and holds up to the hit, the Mag Pencil delivers. Available in 10 colors and retailing for $24.99.

yo-zuri.com

BERKLEY GULP SALTWATER NEMESIS

For a great stocking stuffer, don’t forget the packages of Gulp!  Every angler has a favorite, but the Berkley Gulp Nemesis Prawn Curl Tail is one you may haven’t tried yet.  It features a finely tuned curled tail that delivers irresistible action even at ultra-slow speeds, the heavily spiked prawn-shaped head and faceted body create maximum turbulence and scent dispersion (think mantis shrimp!) Of course with the power of the proven Gulp formula, the visual appeal of the bait is expand within the strike zone 400 times more than competitors. Available in eight colors, from natural to bold, this versatile bait can be rigged your way for maximum results, just cast, retrieve!  Packages start at $8.99.

berkley-fishing.com

AL GAG’S HEIRLOOM POPPER

A true classic returns. Originally a tackle-box staple in the late ’80s, Al Gags’ 3-1/2-inch floating rattling popper once ruled the spring striper scene with its irresistible action, tailed design, and fish-calling rattle. Lost to time and replaced by modern trends, the original molds were recently rediscovered by Hall of Famer Al Gagliarducci, inspiring a limited re-release of this iconic lure. Built to the exact specs that made it legendary, the “throwback” version lets a new generation of anglers experience the explosive topwater strikes that defined an era of striped bass fishing. MSRP is $14.95

algagsfishinglures.com

FISHLAB BBZ HARD SWIMBAIT

Crafted for lifelike movement and inshore versatility, the FishLab Hard Swimbait brings a true baitfish profile to every cast. Its multi-jointed body produces a smooth, natural swim that mimics mullet, menhaden, or herring with striking realism. Available in 4-1/2-inch (5/8-ounce) and 6-inch (1-1/2-ounce) models, it sinks slowly to stay in the strike zone longer—perfect for targeting stripers, bluefish or weakfish. Outfitted with rugged split rings and ultra-sharp BKK trebles, this lure is built to battle hard-fighting fish and keep swimming strong trip after trip. MSRP:$19.99.

fishlabtackle.com

BAITFUEL SALTWATER GO2 SHRIMP

When grass shrimp is the hot bait, match the hatch with the GO2 Shrimp by BaitFuel. Infused with F.A.S.T. (Fish Active Scent Technology), it unleashes a predator instinct frenzy in fish, provoking aggressive strikes and extended hold times.  When early season fluke are feeding along the grass beds, this outstanding shrimp imitation will lead to more fish, and particularly the keepers.  The GO2 Shrimp pairs with various setups showcasing versatility, so whether you fish it as a replacement body for rigged versions or when matched with your favorite jigheads or weedless hooks, a $4.99 package of GO2 Shrimp (six to a pack) is a must have item for both your home and traveling tackle box.

baitfuel.com

STERLING TACKLE CEDARRAIN BARS

The crew at Sterling Tackle said their number one seller for the ‘25 tuna season was the CedarRain line with the straight-run CedarRain Bars, the CedarRain Tracker Bars, as well as the CedarRain Chains, all leading the wolf pack.  Always designing, and constantly testing, Sterling Tackle has developed an incredible system for easy, effective trolling in the Northeast.  When our bluefin season returns in 2026 – and it will – the reverse-rigged CedarRain bars give maximum movement to teasers while the trailing CedarFlex stinger gets the bite.  CedarRain Tracker Bars come in 22- and 36-inch models priced $145 and $175 respectively, while the straight 22- and 36-inch CedarRain Bars run $105 and $129.99.  Prep now for the return of bluefin tuna in ’26!

sterlingtackle.com

BLUE WATER CANDY MOJO MYSTERY BOX

For those Secret Santa and White Elephant parties with family, friends, office or possibly fishing club, the Mojo Mystery Box from Blue Water Candy is a great gift for anglers.  The North Carolina manufacturer known for their outstanding line of mojo rigs, parachute rigs and Rock Fish Candy umbrella rigs will put together your special Mojo Mystery Box which includes three to five (or more) Rock Fish Candy products discounted by at least 50%.  Available in three different price levels – $25, $50 and $100, and delivered direct via web transaction at the Blue Water Candy website.  Don’t know what to get?  Make it a Mojo Mystery Box; same quality for half the price!

bluewatercandy.com

SPRO KGB LIL GUY

By now, we’re all familiar with the Spro/KGB collaboration bait known as the Chad Shad.  Well, now they’ve taken that relationship a step further and made it smaller. Whether you’re fishing cold fronts, pressure peaks or just gutting out a tough bite, the 4.7-inch Lil Guy will keep you in the game and draw that trophy strike. Basically, it makes the wildly popular Chad Shad into a bite-sized snack that no big bass can resist. With super-realistic action, that signature brush tail, swivel hook hangers and colors that seal the deal, the Lil Guy is soon to be a staple in your freshwater arsenal and retails for $59.99.

spro.com

GAME ON EXO JIG W/ INLINE HOOK

At this point everyone has hopped aboard the Exo Jig train. These ultra-durable resin jigs are standard issue for albie hunters because they take a beating and the fish keep eating! Bounce it off a rock, or the deck, or hook a gator bluefish and the Exo Jig welcomes the pain and goes back for seconds! This year Game On rolled out a new release: all of their Exo Jigs are now available with inline single hooks. This facilitates easier releases while also doing less damage to the fish. Available in three sizes and eight colors, stock the box for next season! MSRP ranges from $8.99 to $10.99.

gameonlures.com

JYG PRO LIVE SERIES SLOW PITCH JIGS

Slow pitch jigging is well-entrenched in the Northeast and these nimble jigs are being used to target everything from black sea bass to bluefin. We’ve all seen those ‘comic book’ colors these jigs come in, and they certainly work, but when you want to give off a natural look, reach for the Live Series from JYG Pro fishing. These jigs are painted to look real, with schemes that resemble sardines, mahi, wahoo, yellowtail and red snapper; JYG Pro is known for balanced and effective jigs, adorned with these live bait finishes, they’re a home run! These colorways are available on all of their slow pitch offerings ranging in price from $16 to $24.

jygprofishing.com

OUTSIDE THE TACKLE BOX

SEA EAGLE STS10 STEALTH STALKER

Gear up for an unforgettable holiday gift that delivers adventure and versatility. The Sea Eagle STS10 Stealth Stalker inflatable fishing boat offers elite portability and performance for two anglers—at about $1,449 starting price, depending on the package option. With a 10′1″ length, 1,200-pound load capacity, and fold-down size to fit in your trunk, it’s perfect for launching from beach, bay, or back-water flats. Outfit it with built-in fish rulers, rod holders, Scotty mounts and a motor mount to target stripers, bass or offshore breakers with ease. For the angler who wants travel-ready capability and on-the-water freedom, the STS10 is a holiday win.

seaeagle.com

YAK ATTACK BLACKPAK PRO KAYAK

Kayak fishing has come a long way since the illicit milk crate!  As one of the first to offer a hard-sided kayak crate for anglers, Yak Attack has recently redesigned their BlackPak Pro to make it more functional than ever.  Injection-molded from UV stabilized polymers, the BlackPak Pro is built to last with a water shedding lid with adjustable hinges that maintains lid position when you let go of it.  Sound dampening rubber bumpers ensure quiet closing of the lid when stealth is required, while three TetherTube rod holders with integrated, removable hook and tether systems ensure rods stay put.  Fully riggable, lightweight and durable, in sizes from 13×13, 13×16 and 16×16 starting at $130.

yakattack.us

DANCO LUNAR-I 6-1/2-INCH STAINLESS STEEL PLIERS

Built tough for heavy-duty tackle work, these pliers feature a stainless-steel construction and replaceable tungsten-carbide side cutters sharp enough to slice through braid, mono and fluorocarbon line. Dual-molded “Multi-Texture” grips keep a secure hold when your hands are wet and working fast. The jaws also incorporate a split-lead/single-barrel crimping station, and the kit includes a custom-molded sheath with belt clip for quick access. For anglers who demand serious rigging and cutting capability, this tool earns its spot. MSRP is $36.99.

dancopliers.com

SIRIUSXM WEATHER AND FISH MAPPING

Give the gift of smarter fishing with SiriusXM Marine Weather and Fish Mapping. SiriusXM Marine Weather provides updated weather information, including radar, wave height/direction, storm tracking, and wind conditions. For anglers, the Fish Mapping service takes it a step further, offering detailed fishing data such as weed lines, SST fronts, and plankton concentrations to help subscribers catch more fish. Plus, free with the Fish Mapping subscription, the Fish Mapping App provides exclusive features like currents, historical data, convergence zones and relief shading. Both services are available on Garmin, Raymarine, Simrad, Lowrance, and Furuno hardware with monthly subscriptions starting at $17.99/month for Weather and $109.99/month for Fish Mapping.

siriusxm.com/marine

PLANO WEEKEND TACKLE BACKPACK

The Weekend Tackle Backpack from Plano is built for anglers who demand durability, organization, and convenience. Featuring a molded water-proof base, it keeps your gear dry on wet docks, boat decks, and shorelines. The large main compartment offers secure storage with quick access, while die-cut tool sleeves prevent tools from shifting during transport. For added convenience, quick access slip pockets let you grab frequently used items on the go. Designed with a structured back panel, sternum strap, and adjustable shoulder straps, this $74.99 pack ensures comfort during long hauls.

planooutdoors.com

TONIC POLARIZED EYEWEAR

Anglers also have many choices in today’s market in terms of that perfect pair of polarized eyewear, but one unique new option this season from Australia is TONIC Polarized Eyewear with their unique transition style lenses.  TONIC Glass Photochromic lenses – Copper or Grey –darken and lighten depending on ambient light conditions.  In bright sunlight the lens changes to a darker shade which blocks 86% of the light, while in lower light the lens moves to 67% for optimal vision in cloudy or overcast conditions. TONIC uses Crown Corning Glass for improved clarity and scratch resistance, with a wide range of frames to fit many face shapes and sizes that start at $299.

toniceyewearusa.com

GRAY TROPHY FISH MOUNT

So you caught and released your personal best striped bass, now what?  Other than scrolling through your phone to share photos with friends, how about a trophy fish mount from Gray Trophy Fish Mounts? Handcrafted in the U.S. to look just like the one you safely released – up to 50 inches – imagine that fire enamel glass eye looking down at you from above the mantle as you gaze up to the incredible detail down to the fins and scales.  Sure, your friends and family have all heard the tale of that mighty broom tail before, but now they can enjoy the full-scale as you regal them again about that trophy catch.  Order a realistic fish mount starting at $225.

graytaxidermy.com

MUD HOLE JIM CROWLEY NED RIG ROD KIT

Mud Hole offers rod building kits designed for the most avid anglers, Jim Crowley being one who knows his way around the finesse of Ned Rig fishing. “I really enjoy finesse fishing and this SJ782 is a unique blank,” Crowley said of the blank, describing as delicate enough to feel the presentation, while also able to pack a punch when you get a bite. This kit provides everything needed for a beginner getting into rod building to kickstart their passion Mud Hole lives by – Built, Not Bought.  “Although I typically fish a Ned Rig on this build, I find myself reaching for it for small topwaters, hover rigs and even a small spinnerbait,” he said of this $145.99 kit.

mudhole.com

ANGLERS RESOURCE POINT BLANK KATANA

Tailored for the serious custom rod builder, the Point Blank Katana blank combines ultra-responsive action with rugged durability thanks to a 15% boost in mid-to-high modulus carbon fiber and a 45 degree multi-angled mesh lay-up. Available in lengths from 6-1/2 to 8 feet and power ratings spanning Ultralight to XX Heavy, it covers everything from finesse inshore builds to heavy-duty offshore rods. With price range of $179 to $189, it offers premium materials and performance at a savvy spend for dedicated builders aiming for high-end craftsmanship.

anglersresource.net

BAJÍO LIMITED EDITION MOSSY OAK FRAMES

Bajío Sunglasses has just launched a new Limited Edition Mossy Oak Collection, a collaboration that blends Bajío’s technical, water-inspired eyewear with the legendary outdoor camo brand for the perfect fall collection, and just in time for the holidays.  These limited-run camo frames feature Mossy Oak’s iconic patterns paired with Bajío’s sustainable bio-based frames and blue light–blocking polarized LAPIS lens tech, built for anglers, hunters, and anyone who thrives outdoors! The collection includes exclusive versions of Bajío favorites like Las Rocas, Vega, and Palometa frames, available in polycarbonate lens ($209) or glass ($259), a great gift for the hunter and angler on your list.  Also, available in Bajío’s custom RX lenses and readers lens options.

bajiosunglasses.com

JOHNNY JIGS PRO JIGGER ROLL UP SLOW PITCH JIG BAG

If you’d call yourself a hardcore slow-pitch jigger, then you need the Pro Jigger Roll Up Slow Pitch Jig Bag. This thing has been painstakingly designed to house your entire jig arsenal and ensures that you’ll always be ready for the next drop. Unrolled, this jig bag measures 21-1/4 inches in length, featuring 20 1-inch elastic pockets and a heavy-duty handle for easy carrying, the Pro Jigger Bag is made from waterproof marine canvas with reinforced stitching for years of pulling jigs. The Pro Jigger holds 40-plus jigs sized up to 600 grams! And the Velcro ends allow you to connect multiple bags together, too. MSRP $69.95.

johnnyjigs.com

AFW DELUXE RIGGING KIT

Built for serious offshore anglers, the AFW Deluxe Rigging Kit packs everything needed to create strong, reliable connections for big-game fishing. The 1,100-piece set includes a wide assortment of aluminum and copper sleeves, stainless and nylon thimbles, and a precision hand crimper—all neatly organized in a durable, compartmented case. Perfect for rigging wire, mono, or cable leaders for tuna, shark, wahoo, or mahi, it’s a must-have for any tackle bench or offshore trip. Whether prepping for tournament season or fine-tuning your spread, this kit keeps your rigs tight and ready. This all-inclusive kit retails for $199.99.

afwfishing.com

SIREN MARINE’S SIREN 3

During that that nor’easter were you thinking how nice it would be to keep tabs on your boat tied up at the slip?  With the Siren 3 Pro installed on your boat, you can monitor critical systems like battery voltage, water levels, shore power status, engine performance, temperature, location, and yes, bilge pump activity, right on your phone.  A Siren 3 Pro bundle for saltwater boats under 30 feet includes the Siren 3 Pro Main Unit, a Wireless Battery Sensor, Wireless High Water Sensor, Wireless Entry Sensor, along with the NMEA 2000 Connector Kit and annual service plan all for $1,235.19.  Keep in mind that most insurance providers offer discounts with security and boat monitoring solutions.

sirenmarine.com

VISSER-GRIP TITANIUM PLIERS

If you want to buy the last pair of pliers of your life, look no further than Visser. These lightweight titanium pliers are impervious to saltwater and feature a jaw design that will not torque out. The cutters are super sharp and feature a split ring notch that facilitates hook changes ‘in the field’. The ambidextrous holster is made from Kydex, an impact-resistant tactical plastic used in the firearms and aircraft industries. Suitable for all fishing situations, including surf and kayak, the Visser-Grip Pliers come in two sizes (6.5 and 7.5 inches), are the lightest in their class and feature a lifetime warranty. $329 to $359.

visserreels.com

DEXTER DEXTREME 7-INCH MAX FLEX FILLET KNIFE

Dexter knives have become the understood goal posts for quality in the world of fish processing and they’re back at it again this year with their Dextreme Max Flex. This knife was specifically made with the angler in mind, as the name suggests, this knife was made to flex and with their signature ergonomic, no-slip handle, this thing will turn any angler into a fish-cutting samurai. The single edge blade offers the perfect flex to glide over bones, for maximum yield, and the wide profile blade flexes in just the right spot for cleaner skinning. The Max Flex also comes with a sheath and retails for $49.99.

dexteroutdoors.com

ENGEL ULTRALIGHT UL60 COOLER

Engel has proven to be a pioneer in the high-performance cooler revolution, and they are once again disrupting the industry with the introduction of the Engel Ultralite UL60 Injection molded High-Performance Cooler. Boasting a spacious 60-quart capacity, the UL60 is the quintessential companion for anglers, whether cooling your catch or cold ones. Built with groundbreaking injection-molded construction, the UL60 offers unparalleled durability and robust resistance to cracks. It will keep ice for up to 7 days and features a no-slip base. The UL60 comes in five colors and retails for $239.

engelcoolers.com

FISHTECHY PROOF BALL

With the Proof Ball from Fishtechy, anglers can get an accurate fish weight and measurement in seconds using Fishtechy’s AI fish-measuring software. The Fishtechy app automatically calculates fish length, girth and weight using the Proof Ball when adjacent to your catch in any photo or short video; it’s the perfect tool for catch, photo and release tournaments to ensure highest level of fairness with less handling of the fish.  In addition to calculating fish size, the Fishtechy app can also catalog catches into your SMART Log to keep a private map with critical future forecasting data like weather conditions and moon phase at the time of catch.  The Proof Ball is just $25 and the Fishtechy app is subscription-free.

fishtechy.com

HUMMINBIRD XPLORE

The next big thing in side imaging, fish finding and spot-locking technology, the XPLORE series from Humminbird is lighting fast and laser focused on making you a more effective angler. Available in screen sizes ranging from 9 to 15 inches, XPLORE comes stock with LakeMaster and CoastMaster charts, so you can find fishy locations with ease. And, XPLORE features their clearest imaging yet, which includes MEGA Live 2 forward-facing sonar; you’ll see them no matter where they are! Fully compatible with Minn Kota products you’ll be locked on your favorite spots and catching fish like never before! MSRP ranges from $1299 to $2699 depending on size.

humminbird.com

MINN KOTA RIPTIDE KAYAK TERROVA

Kayak fishing gets bigger every year and this year Minn Kota stepped to the plate offering the Riptide Kayak Terrova. This stowable/deployable kayak trolling motor will synch up with your Humminbird fishfinder/GPS, offering kayakers the full benefit of Spot-Lock technology along with the ease of running to and from your favorite spots under the power and control of the tried and true Terrova technology. Controlled by a micro remote and deployed with the push of a lever, the Terrova is made to last in salt and fresh, with a nearly indestructible shaft and a flared MKP-32 prop, you’ll get the full benefit of its 55 pounds of thrust and all the built-in tech, too. Retail is $1899.

minnkota.com

GARMIN FORCE CURRENT TROLLING MOTOR

Designed for precision control and peak efficiency, Garmin’s new Force Current redefines kayak and small-craft propulsion. Its brushless motor delivers quiet, powerful thrust while maximizing battery life on both 12- and 24-volt systems. The integrated multi-band GPS allows for instant anchor lock, course hold, and seamless chartplotter integration, giving anglers complete command in wind, tide or current. A floating wireless remote, optional foot pedal, and durable aluminum shaft make operation effortless and dependable. Compact, corrosion-resistant, and tournament ready, the Force Current brings Garmin’s trusted navigation technology to the water’s edge for the next generation of kayak anglers. MSRP comes in at $2,999.99.

garmin.com

SKYHAWK OVERSEA HUB

Keep tabs on your vessel with the Oversea Hub—an untethered, battery-powered IoT monitoring solution designed for year-round security. This compact unit runs on standard AA batteries (lasting 1-2 years or more), eliminating drains on your boat’s own battery. It operates in two modes: standalone GPS location tracking or as a gateway gathering signals from wireless sensors placed around the boat. With built-in GPS, cellular connectivity and proprietary RF tech, you’ll get alerts for unauthorized movement, bilge high-water, shore power loss, motion detection and more—all dispatched to you via smartphone app. Made in the USA and ready to go with zero wiring required at an MSRP of $319.99.

oversea.boats

FURUNO TRUECHO CHIRP WITH FISH SIZE INDICATOR

Engineered for professional captains and serious offshore anglers, the Furuno FCV-1900G delivers unmatched clarity and target separation through advanced TruEcho CHIRP technology. Capable of running multiple frequencies up to 3 kw, it paints precise images of bait, structure, and individual gamefish from shallow bays to deep canyon drops. The system’s intuitive interface, color-expanded target display, and four-frequency view let users dial in every detail, even in heavy seas. Built to withstand harsh marine conditions, the FCV-1900G combines proven reliability with cutting-edge sonar performance, making it a top choice for serious offshore operations and modern sportfishing vessels.

furuno.com

SPOT X 2-WAY SATELLITE MESSENGER

Whether you spend a lot of time offshore or hiking in to remote lakes and streams, you may not feel totally alone and on your own, but you will if something goes wrong and there’s no bars on your phone. That’s why you need the Spot X 2-Way Satellite Messenger, pressing the SOS button will connect you with emergency services and transmit your location. You can also text with family and friends. The Spot X utilizes the Globalstar network to allow you to text and email almost anywhere. It requires a $29.95 subscription and the unit retails for $249.99.

findmespot.com

CANYON RUNNER FISH MAPPING SERVICE

The CR Map system gives anglers and captains a high-resolution view of their vessel and conditions using real-time location, weather overlays, and sensor data. Track your boat, monitor storm or lightning hazards, check water temperature and chlorophyll charts… and even access a catalog of 10,000+ wrecks and fishing spots. Integration with the optional CR Box plugs into your helm’s NMEA network to feed detailed data like GPS, sea surface temperature and wave height, extending valuable insights into offshore territory. Membership pricing varies with subscription tiers from inshore to full offshore coverage. CR Map helps you stay connected, informed and safe on the water.

canyonrunner.com

TROPIC STAR LODGE

Nestled in Panama’s remote Piñas Bay, Tropic Star Lodge is world-renowned for its legendary billfish action and luxury jungle setting. Guests can fish from a fleet of boats led by expert local crews, with marlin, sailfish, and roosterfish just minutes from the dock. After the bite, unwind in air-conditioned comfort, enjoy gourmet dining, or relax by the pool overlooking the rainforest. With its mix of adventure, comfort, and record-breaking fishing history, Tropic Star remains one of the world’s premier sportfishing destinations—a dream getaway for any serious angler looking to check many “bucket list” species off the list. Rates vary depending on vessel, trip and number of anglers.

tropicstar.com

OUTERWEAR

GILL VOYAGER RAINSUIT

Cut from their custom-designed XPLORE fabric, the Voyager Rain Suit is made for fishing under the harshest conditions, and doing that with a lightweight and comfortable finished product. The Voyager Jacket ($150) comes in seven colors and looks as good as it performs, featuring an adjustable hood, hem and cuffs to cut down the weather and the zipper features a ‘storm guard’ as a final layer of defense the pockets are also zippered for secure storage. The pants ($99) are cut from the same impervious cloth, with zippered side-entry pockets, adjustable ankle cuffs and a fully-elasticated waist, it’s perfect and simplified comfort. Together these garments are a fortress against the elements.

gillfishing.com

MUSTANG SURVIVAL ELITE 120

Safety is everything when you’re out fishing and if you’re looking for peace of mind, look no further than the Elite 120 from Mustang Survival. This low profile PFD is light and comfortable; in fact most wearers report forgetting that they even have it on! The Automatic inflator features hydrostatic technology, meaning it auto-deploys when the actuator is exposed to a certain level of water pressure, so it can get wet without fear of unwanted deployment. The Elite 120 is USCG/TC approved and boasts 28 pounds of positive buoyancy and it comes in three colors. Upon deployment, the air bladder displays in a high-vis “caution yellow” for easier rescue. You can’t put a price on safety, but this well-thought-out design retails for $299.99.

mustangsurvival.com

GRUNDENS CROSSCURRENT BOAT SHOE

If the Holiday Season has you dreaming of summer casting from the boat, you might want to accelerate the winter with Grundens Crosscurrent Boat Shoe. This stylish and comfortable, boat-ready shoe features a lightweight and breathable mesh that’s fast-dry and will leave you wondering if you even have shoes on! They are also barefoot friendly and slip on and off easily thanks to the stretch-mesh tongue. The high-rebound sole delivers all-day, cushioned comfort for long days on the boat, and the gum rubber outsoles keep you steady and slip free on wet docks and decks. Best of all, they’re stylish enough to wear anywhere and retail for $99.

 Grundens.com

AFTCO SEAFARER JACKET & BIBS

Every serious angler needs to be able to stand up the weather and that means a reliable outerwear system that can hang with the elements. AFTCO’s Seafarer Jacket and Bibs are made from PU-coated polyester and will take all comers when it comes to rain, wind and spray. The two-way adjustable hood will keep you dry, the zippered hand pockets will protect important items and the hook-and-loop cuffs will cinch down to keep out the weather. The bibs come with all the same features, plus elastic adjustable straps. These items together make the perfect foul weather shell, any time of year. The jacket retails for $149 and the bibs are $99.

aftco.com

COLUMBIA PFG PRO SPORT DECK BOOTS

Probably the most comfortable deck boots you’ll ever wear, Columbia’s PFG Pro Sport Deck Boots meld superior comfort with no-quit waterproofing to bring the deck boot to the next level. Starting at the top we have a stretch collar, durable webbing and ergonomic pull loops for easy on an off. But the real magic is in the sole. The extra-light responsive foam feels like a luxury mattress for your foot, and never is your foundation more important than during a marathon fishing trip. The whole shell is waterproofed with vulcanized rubber, and the razor sippings in the gum rubber soles ensure a no-slip experience, the PFG Deck Boots retail for $99.

columbia.com

BIMINI BAY FLATS V LONG SLEEVE

This is the shirt that started it all, Bimini Bay’s Men’s Flats V Long Sleeve Shirt.  Vented Cape Back to keep you cool when the action is hot, along with Solarguard UPF Sun Protection, this classic guide’s style shirt has all the features you would want for bent rods and an afternoon back at the dock.  Quick drying material, roll-up sleeves, angled flap-top pockets, and now upgraded with BloodGuard Plus technology to make this stylish technical a true performer on the fishing grounds.  Mix and match colors to build your outdoor apparel lineup, and this holiday season buy two at the MSRP of $40 and you’ll get one free.

biminibayoutfitters.com

HUK WOMEN’S CRUISER HYBRID HALF-ZIP

A fan favorite of lady anglers everywhere, the Cruiser Hybrid Half-Zip from HUK is perfect for a leisurely stroll on the beach scouting spots or taking a quick run on the boat for some a little after work fishing. Made from cotton and spandex materials, this top provides comfort and a little stretch so your next cast isn’t restricted. The cotton fabric work provides wind resistance and also has fleecing which also battles the wind providing the Cruiser with proper insulation. Coming in two different colors and sizes ranging from extra small to double extra-large, the $90 Cruiser is a versatile top, created to be durable and comfortable.

huk.com

STRIKE BLUEFIN LACE SNEAKER

Bluefin Lace Sneakers from Strike are built specifically for traction, support, and comfort in the demanding environment of a fishing boat.  Created by Stephen Palmer – expert shoemaker, seasoned angler, and owner of Overland Shoes – Strike brings decades of footwear design and manufacturing to the world fishing with their line of boots, boat shoes flip flips, clogs, and sneakers.  Made from breathable SEAQUAL yarn with VA midsole, and an Aqua Deck Sole for improved stability and grip, Strike’s Bluefin Lace Sneakers feature a toe bumper for added toe protection in the cockpit during a mad dog bite.  Designed for grip, comfort, and control in wet and unpredictable conditions, these good-looking $110 sneakers were built to fish.

strike-footwear.com

GIFT CARDS & CHARTERS

While the family is out shopping on Black Friday, you’ll probably be fishing.  When you get home for leftovers with the family, you could already have a few items knocked off your list after a quick trip to your favorite tackle shop for holiday weekend bait and tackle.  While there are plenty of great options listed here in our annual Holiday Gift Guide, don’t forget about the stocking stuffers like a $20, $50 or $100 gift certificate for the angler on your list.

Since you and Santa are going to be stuffing the stockings anyway, might as well tuck something in there for yourself!

Be sure to check the Report Section of this month’s edition, as many of the head boats and charter boats – in addition to their holiday messages to readers – also offer vouchers and gift certificates that can be used now or sometime in 2026.  If you want to book a charter now, head over to The Fisherman’s website and scroll through our Fishing Reports for New England, Long Island, or NJ & Delaware Bay.  When you click on one of the latest for-hire reports, there’s also a Book Your Trip feature which allows you to provide all of the details – full-day, half-day, inshore or offshore, and the number of anglers – for the captain of your choice.

And of course, a subscription to The Fisherman Magazine also makes a great gift idea, just $31.95 for 38 issues (12 monthly, 26 digital weekly).  Learn more by visiting TheFisherman.com, select the subscribe option at the top of the page, and then hit the give a gift button for the gift that keeps on giving all year long.